{"id":4022,"date":"2015-10-09T14:57:10","date_gmt":"2015-10-09T05:57:10","guid":{"rendered":"http:\/\/www.nylon.jp\/blog\/lisai\/?p=4022"},"modified":"2015-10-09T14:57:10","modified_gmt":"2015-10-09T05:57:10","slug":"%e3%83%87%e3%82%b6%e3%82%a4%e3%83%8a%e3%83%bc%e3%81%8c%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%e5%be%8c%e3%81%aecoach%e3%81%ae%e5%a4%89%e8%b2%8c%e3%81%8c%e3%81%99%e3%81%94%e3%81%84%e3%83%bb%e3%83%bb","status":"publish","type":"post","link":"https:\/\/www.nylon.jp\/blog\/lisai\/?p=4022","title":{"rendered":"\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u5909\u308f\u3063\u305f\u5f8c\u306eCOACH\u306e\u5909\u8c8c\u304c\u3059\u3054\u3044\u30fb\u30fb\u30fb\uff01#coach"},"content":{"rendered":"

\"36175_qbedx_a0\"<\/a><\/p>\n

Hey babes!<\/p>\n

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 <\/p>\n

\u3053\u306e\u9593\u3001\u65b0\u5bbf\u3092\u6b69\u3044\u3066\u3066\u3071\u3063\u3068\u76ee\u306b\u3068\u307e\u3063\u305f\u306e\u304c\u3001\u3069\u3093\u306a\u4eba\u3067\u3082\u7d76\u5bfe\u306b\u77e5\u3063\u3066\u3044\u308b\u6709\u540d\u30cf\u30a4\u30a8\u30f3\u30c9\u30d6\u30e9\u30f3\u30c9\u30fbCOACH\u306e\u8def\u9762\u5e97\u3002<\/p>\n

 <\/p>\n

1941\u5e74\u306b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u8a95\u751f\u3057\u3066\u304b\u3089\u3001\u30d0\u30c3\u30b0\u3092\u4e2d\u5fc3\u306b\u8ca1\u5e03\u3084\u30a2\u30d1\u30ec\u30eb\u3001\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9\u307e\u3067\u5e45\u5e83\u3044\u30d5\u30a1\u30f3\u5c64\u306b\u652f\u6301\u3055\u308c\u7d9a\u3051\u3066\u304d\u305f\u30d6\u30e9\u30f3\u30c9\u3002<\/p>\n

\u3053\u306eCOACH\u306e\u7dcf\u67c4\u30ed\u30b4\u3092\u3042\u3057\u3089\u3063\u305f\u30d0\u30c3\u30b0\u304c\u307f\u3093\u306a\u304c\u300cCOACH\u300d\u3063\u3066\u805e\u3044\u3066\u601d\u3044\u51fa\u3059\u30a2\u30a4\u30c6\u30e0\u3058\u3083\u306a\u3044\u304b\u306a\u3068\u601d\u3046\u3002\u5b9f\u969b\u308a\u3055\u3082\u3001COACH\u3063\u3066\u304d\u304f\u3068\u3053\u308c\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u3068\u3063\u3066\u3082\u5f37\u3044\uff01<\/p>\n

 <\/p>\n

 <\/p>\n

I was walking down Shinjuku and randomly decided to go inside COACH just to have a look. This was random for me because I didn’t really like COACH as a brand for a long time… but this day I felt the urge to go in. COACH is a NY brand that was established in 1941, so they have more than 70 years of history making bags, wallets, fragrance and many other apparel items. Well I really don’t think I had to explain what COACH is since everyone knows what it is, but I think when we think of COACH, we tend to remember the COACH logo bag, just like the one below.<\/p>\n

 <\/p>\n

\"ki-06720-3\"<\/a><\/p>\n

 <\/p>\n

\u3067\u3082\u305d\u3093\u306aCOACH\u3067\u3059\u304c\u3001\u5b9f\u306f2014\u5e74\u306b\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

 <\/p>\n

2014\u5e74\u304b\u3089\u5c31\u4efb\u3057\u3066\u3044\u308b\u306e\u304c\u3001\u30a4\u30ae\u30ea\u30b9\u51fa\u8eab\u306eStuart Vevers\u6c0f\u3002\u5f7c\u306f\u4ee5\u524dMulberry\u3084LOEWE\u3067\u30c7\u30b6\u30a4\u30ca\u30fc\u3092\u52d9\u3081\u3066\u3044\u305f\u4eba\u306a\u306e\u3002\u305d\u308c\u306f\u77e5\u3063\u3066\u3044\u305f\u3093\u3060\u3051\u3069\u3001\u3082\u3068\u3082\u3068\u3053\u306eCOACH\u306e\u30ed\u30b4\u7dcf\u67c4\u304c\u3042\u3093\u307e\u308a\u597d\u304d\u3058\u3083\u306a\u304f\u3066\uff08\u7b11\uff09\u3001\u6ce8\u76ee\u3059\u3089\u3057\u3066\u306a\u304b\u3063\u305f\u306e\u3002\u3002\u3002\u5f8c\u6094\uff01\uff01<\/p>\n

 <\/p>\n

\u5e97\u8217\u8997\u3044\u305f\u3089\u3001\u305d\u306e\u3042\u307e\u308a\u306e\u5909\u5316\u306b\u3073\u3063\u304f\u308a\u3002COACH\u3063\u3066\u3053\u3093\u306a\u306b\u30b7\u30c3\u30af\u306a\u30d6\u30e9\u30f3\u30c9\u306b\u5909\u308f\u3063\u3066\u305f\u3093\u3060\u3063\u3066\u3001\u3069\u308c\u3082\u3053\u308c\u3082\u53ef\u611b\u304f\u3066\u9a5a\u304d\u3092\u96a0\u305b\u306a\u304b\u3063\u305f\uff01<\/p>\n

 <\/p>\n

\u30cb\u30e5\u30fc\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u306e\u4e2d\u304b\u3089\u308a\u3055\u306e\u304a\u6c17\u306b\u5165\u308a\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

But COACH’s designer has changed in 2014, to a British designer named Stuart Vevers who is the former deseigner of LOEWE and Mulberry. I knew that the designer has changed but I wasn’t looking into it so closely since I didn’t like the former COACH brand…. which is something I totally regret. When I went inside the shop, I was astonished to find out how much the brand has changed and turned into a very modern chic and edgy brand. So here are some items from the new AW collection that I liked.<\/p>\n

 <\/p>\n

 <\/p>\n

\u25bc\u79cb\u51ac\u306e\u670d\u306b\u3070\u3063\u3061\u308a\u76f8\u6027\u304c\u3044\u3044\u8d64\u9ed2\u30c1\u30a7\u30c3\u30af\uff01\u30d0\u30c3\u30b0\u3082\u30b3\u30f3\u30d1\u30af\u30c8\u3067\u304b\u308f\u3044\u3044\u3057\u91d1\u5177\u306e\u30b0\u30ec\u30fc\u30e1\u30bf\u30eb\u306a\u306e\u304c\u7d20\u6575\u3002<\/p>\n

\"36175_qbedx_a0\"<\/a><\/p>\n

\"36175_m1\"<\/a><\/p>\n

\u25bc\u30df\u30cb\u30b5\u30a4\u30ba\u306e\u30d0\u30c3\u30b0\u3082\u3044\u308d\u3093\u306a\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3093\u3060\u3051\u3069\u304a\u6c17\u306b\u5165\u308a\u306f\u3053\u306e\u767d\u9ed2\u306e\u914d\u8272\u3002\u30a8\u30c3\u30b8\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u3068\u3061\u3087\u3063\u3068\u5f37\u3081\u306a\u30c1\u30a7\u30fc\u30f3\u3068\u304b\u304c\u4eca\u307e\u3067\u306eCOACH\u306b\u306a\u304b\u3063\u305f\u611f\u3058\uff01<\/p>\n

\"36968_bpa1g_a0\"<\/a><\/p>\n

\u25bc\u4eca\u306f\u3084\u308a\u306e\u3053\u306e\u5f62\u3082\u3001COACH\u304c\u53d6\u308a\u5165\u308c\u308b\u3068\u3053\u3093\u306a\u611f\u3058\u306b\u3002\u30d9\u30fc\u30b7\u30c3\u30af\u306a\u30ab\u30e9\u30d0\u30ea\u3082\u63c3\u3063\u3066\u308b\u3051\u3069\u308a\u3055\u306e\u304a\u6c17\u306b\u5165\u308a\u306f\u3053\u306e\u6df1\u307f\u306e\u3042\u308b\u30b0\u30ea\u30fc\u30f3\uff01\u8336\u8272\u3068\u306e\u76f8\u6027\u304c\u3044\u3044\u304b\u3089\u3001\u30c8\u30ec\u30f3\u30c1\u30b3\u30fc\u30c8\u3068\u5408\u308f\u305b\u305f\u308a\u3002\u3002\u3002\u3042\u3068\u306f\u305d\u306e\u4e0b\u306e\u30b9\u30a8\u30fc\u30c9\u30bf\u30a4\u30d7\u3082\u79cb\u51ac\u306b\u3074\u3063\u305f\u308a\u3088\u306d\u301c\u3002\u30b3\u30fc\u30c7\u304c\u898b\u3048\u3066\u304f\u308b\u30a2\u30a4\u30c6\u30e0\u304c\u591a\u3044\u3093\u3060\u3002<\/p>\n

\"36995_qbrgn_a0\"<\/a><\/p>\n

\"36112_linav_a0\"<\/a><\/p>\n

\u25bcCOACH\u611f\u306e\u306a\u3044\u30ed\u30b4\u30a2\u30a4\u30c6\u30e0\u3002Nomad\u3001lucky\u3001wanted\u306e\uff13\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3002\u30b7\u30f3\u30d7\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\u306b\u30b3\u30fc\u30c1\u306e\u30c9\u30c3\u30b0\u30bf\u30b0\u304c\u3081\u3061\u3083\u304f\u3061\u3083\u304b\u308f\u3044\u3044\u3002\u00a0 \"65031_lhwht_a0\"<\/a><\/p>\n

\u25bc\u30b9\u30cb\u30fc\u30ab\u30fc\u3082\u8d85\u304b\u3063\u3053\u3044\u3044\uff01\u30ec\u30aa\u30d1\u30fc\u30c9\u67c4\u3082\u5927\u304d\u3081\u3067\u3053\u306e\u30da\u30a4\u30f3\u30c8\u611f\u304c\u30e9\u30d5\u3067\u7d20\u6575\u3002\u3061\u3087\u3063\u3068\u539a\u5e95\u306a\u306e\u3082good\uff01\uff01<\/p>\n

\"q7888_nabk_a0\"<\/a><\/p>\n

\u25bc\u3053\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u9ed2\u3082\u3059\u3050\u76ee\u306b\u5165\u3063\u3066\u304d\u305f\u3002\u30b4\u30fc\u30eb\u30c9\u304c\u30a2\u30af\u30bb\u30f3\u30c8\uff01\u3059\u3054\u304f\u6d17\u7df4\u3055\u308c\u3066\u308b\u30c7\u30b6\u30a4\u30f3\u3088\u306d\u3002\"q7091_blk_a0\"<\/a><\/p>\n

\u25bcCOACH\u306e\u8ca1\u5e03\u304c\u3059\u3054\u3044\u30b7\u30f3\u30d7\u30eb\u5316\u3055\u308c\u3066\u3066\u3001\u30ab\u30e9\u30d0\u30ea\u3082\u8c4a\u5bcc\u3060\u3057\u3002\u306a\u3093\u3060\u304b\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u5909\u308f\u3063\u3066\u4e00\u756a\u306e\u5909\u5316\u306f\u30b7\u30f3\u30d7\u30eb\u5316\uff06\u8272\u4f7f\u3044\u304b\u306a\u3063\u3066\u601d\u3046\u3002\u8272\u304c\u9bae\u3084\u304b\u306b\u306a\u3063\u305f\u3057\u3001\u6df1\u307f\u306e\u3042\u308b\u3082\u306e\u304c\u3059\u3054\u304f\u591a\u3044\u3002<\/p>\n

\"52331_svpc_a0\"<\/a><\/p>\n

\u25bc\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3082\u3001\u3061\u3087\u3063\u3068\u3054\u3064\u3081\u3001\u3060\u3051\u3069\u3057\u3064\u3053\u304f\u306a\u3044\u306e\u304c\u3044\u3044\u3002\u308a\u3055\u306f\u30b4\u30fc\u30eb\u30c9\u6d3e\u3060\u304b\u3089\u4e0a\u306e\u304c\u3068\u3063\u3066\u3082\u30bf\u30a4\u30d7\uff01\u4e0b\u306e\u30b7\u30eb\u30d0\u30fc\u30d6\u30ec\u30b9\u3082\u7d20\u6575\u3002\u30ed\u30c3\u30af\u30c6\u30a4\u30b9\u30c8\u306aAW\u306e\u670d\u306b\u5408\u308f\u305b\u305f\u3044\u3002<\/p>\n

\"63372_gdblk_a0\"<\/a><\/p>\n

\"90879_sve1l_a0\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\u30c1\u30a7\u30f3\u30b8\u3063\u3066\u304b\u306a\u308a\u96e3\u3057\u3044\u3057\u3001\u7279\u306b\u30cf\u30a4\u30a8\u30f3\u30c9\u306f\u6b74\u53f2\u3082\u3042\u308b\u5206\u6d88\u8cbb\u8005\u306b\u690d\u3048\u4ed8\u3051\u3089\u308c\u3066\u308b\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u3088\u308a\u5f37\u3044\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u5909\u5316\u3092\u8d77\u3053\u3059\u306e\u306f\u96e3\u3057\u3044\u3057\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u3002\u305d\u3093\u306a\u4e2d\u3001COACH\u306e\u3088\u3046\u306b\u30c7\u30b6\u30a4\u30ca\u30fc\u3092\u5909\u3048\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u5168\u4f53\u7684\u306a\u96f0\u56f2\u6c17\u3001\u30a4\u30e1\u30fc\u30b8\u3092\u5909\u3048\u3066\u3001\u305d\u308c\u3067\u300c\u3053\u3063\u3061\u306e\u307b\u3046\u304c\u3044\u3044\uff01\u300d\u3063\u3066\u8a00\u3063\u3066\u3082\u3089\u3048\u3066\u308b\u6210\u529f\u578b\u306e\u5909\u5316\u306f\u306a\u304b\u306a\u304b\u73cd\u3057\u3044\u3068\u601d\u3046\u3002\u3053\u308c\u304b\u3089\u306fCOACH\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u306b\u6ce8\u76ee\u3057\u3088\u3046\u3068\u8a93\u3063\u305f\u77f3\u6e21\u3067\u3057\u305f\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

Changing brand images could be very difficult, especially for high end brands because they have longer history and therefore the consumers have stronger and stabilized brand image. It’s risk taking and hard. However COACH succeeded in making a huge change and difference in the whole collection as well as the atmosphere of the brand, and the fact that people are saying that COACH is way better now compared to then proves that they succeeded in making a change which is a very rare case. I promised myself to check out the new collections of COACH starting from now on. You better do so as well! \ud83d\ude09<\/p>\n

 <\/p>\n

 <\/p>\n

Thanks for reading!<\/p>\n

 <\/p>\n

Love,<\/p>\n

 <\/p>\n

Lisa<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\u65b0\u3057\u304f\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u304f\u308c\u305f\u5b50\u3042\u308a\u304c\u3068\u3046\u2661<\/p>\n

2800\u4eba\u7a81\u7834\uff01<\/p>\n

\u662f\u975e\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u306d\u266a<\/p>\n

Instagram: @lizzy718<\/a><\/span><\/strong><\/span><\/p>\n

\u2191CLICK&JUMP\u2191<\/p>\n

\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8<\/a><\/p>\n

\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u95a2\u9023\u306e\u30c4\u30a4\u30fc\u30c8\u3001 \u4e3b\u306b\u3057\u3066\u307e\u3059\uff01<\/p>\n

\u308a\u3055\u304cTumblr\u3067\u30ea\u30d6\u30ed\u30b0\u3057\u3066\u308b\u5199\u771f\u3082Twitter\u3067\u898b\u3089\u308c\u308b\u304b\u3089\u662f\u975e\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u306d\u266a<\/p>\n

Twitter: @lishy_eng<\/a><\/span><\/strong><\/p>\n

SNAP BATTLE\u4e2d\uff01<\/p>\n

\u2661\u304f\u308c\u305f\u3089\u5b09\u3057\u3044\u3067\u3059;))<\/p>\n

\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8<\/a><\/p>\n

#OOTD QUEEN\u306f\u3053\u3061\u3089\u304b\u3089\u30b8\u30e3\u30f3\u30d7\u3002<\/span><\/a><\/span><\/span><\/p>\n

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 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hey babes!     \u3053\u306e\u9593\u3001\u65b0\u5bbf\u3092\u6b69\u3044\u3066\u3066\u3071\u3063\u3068\u76ee\u306b\u3068\u307e\u3063\u305f\u306e\u304c\u3001\u3069\u3093\u306a\u4eba\u3067\u3082\u7d76\u5bfe\u306b\u77e5\u3063\u3066\u3044\u308b\u6709\u540d\u30cf\u30a4\u30a8\u30f3\u30c9\u30d6\u30e9\u30f3\u30c9\u30fbCOACH\u306e\u8def\u9762\u5e97\u3002   1941\u5e74\u306b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u8a95\u751f\u3057\u3066\u304b […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4022","post","type-post","status-publish","format-standard","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/posts\/4022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4022"}],"version-history":[{"count":0,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/posts\/4022\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}