{"id":1571,"date":"2014-07-25T20:24:15","date_gmt":"2014-07-25T11:24:15","guid":{"rendered":"http:\/\/www.nylon.jp\/blog\/lisai\/?p=1571"},"modified":"2014-07-25T20:24:26","modified_gmt":"2014-07-25T11:24:26","slug":"diesel%e3%81%ae%e7%a7%80%e9%80%b8%e3%81%aabe-stupid%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%ef%bc%9a%e8%b3%a2%e3%81%84%e4%ba%ba%e3%81%af%e8%84%b3%e3%81%bf%e3%81%9d%e3%81%8c%e3%81%82","status":"publish","type":"post","link":"https:\/\/www.nylon.jp\/blog\/lisai\/?p=1571","title":{"rendered":"DIESEL\u306e\u79c0\u9038\u306aBe Stupid\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a\u8ce2\u3044\u4eba\u306f\u8133\u304c\u3042\u308b\u3002\u99ac\u9e7f\u306f\u5ea6\u80f8\u304c\u3042\u308b\u3002"},"content":{"rendered":"

\"Be-Stupid-20-o\"<\/a><\/p>\n

 <\/p>\n

Hey babes!<\/p>\n

 <\/p>\n

\u524d\u306b\u3082\u30d6\u30e9\u30f3\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u5e83\u544a\uff09\u306b\u3064\u3044\u3066\u306e\u30d6\u30ed\u30b0\u3092\u66f8\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3093\u3060\u3051\u3069<\/p>\n

\uff08\u2192\u30d0\u30fc\u30d0\u30ea\u30fc\u306e\u5e83\u544a\u306b\u3064\u3044\u3066<\/a><\/strong><\/span>\u2190\uff09<\/p>\n

\u4eca\u56de\u306f\u308a\u3055\u304c\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3088\u308a\u3082\u4e00\u756a\u3059\u304d\u306a\u3001DIESEL\u306eBE STUPID\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>\u306b\u3064\u3044\u3066\u3002<\/p>\n

 <\/p>\n

\u3071\u3063\u3068\u898b\u304c\u53ef\u611b\u3044\u3057\u3001\u305d\u308c\u3060\u3051\u3067\u3082\u3044\u3044\u3093\u3060\u3051\u3069\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u7d50\u69cb\u5965\u304c\u6df1\u3044\u3002<\/p>\n

 <\/p>\n

BE STUPID=\u99ac\u9e7f\u306b\u306a\u308c\u3002<\/p>\n

 <\/p>\n

\u3053\u308c\u306fDIESEL\u306e\u751f\u3093\u3060\u54f2\u5b66\u3002<\/p>\n

\u4eba\u306f\u5c0f\u3055\u3044\u9803\u304b\u3089\u300c\u8ce2\u304f\u306a\u308c\u300d\u3063\u3066\u8a00\u308f\u308c\u80b2\u3064\u3082\u306e\u3002<\/p>\n

\u30d0\u30ab\u306a\u3053\u3068\u3057\u306a\u3055\u3044\u3001\u306a\u3093\u3066\u3001\u305d\u3046\u305d\u3046\u8a00\u308f\u308c\u308b\u3088\u3046\u306a\u3053\u3068\u3067\u306f\u306a\u3044\u3088\u306d\u3002<\/p>\n

\u5b66\u6821\u3067\u3082\u8ce2\u304f\u306a\u308b\u305f\u3081\u306b\u52c9\u5f37\u3059\u308b\u3001\u5b50\u4f9b\u304c\u8ce2\u304f\u306a\u308b\u3088\u3046\u306b\u6307\u5c0e\u3059\u308b\u306e\u3082\u89aa\u3084\u5148\u751f\u3002<\/p>\n

\u3060\u3051\u3069DIESEL\u306f\u9006\u306e\u54f2\u5b66\u3092\u751f\u3093\u3060\u306e\u3002<\/p>\n

 <\/p>\n

\u99ac\u9e7f\u306b\u306a\u308b\u306a\u3063\u3066\u3044\u3046\u3053\u3068\u306f\u3001\u53ef\u80fd\u6027\u3092\u6f70\u3059\u3053\u3068\u3060\u3002<\/p>\n

\u8ce2\u3044\u4eba\u306f\u305f\u304f\u3055\u3093\u3044\u308b\u3002\u8272\u3093\u306a\u8ce2\u3044\u3053\u3068\u3092\u3059\u308b\u3002<\/p>\n

\u3060\u3051\u3069DIESEL\u306f\u99ac\u9e7f\u306e\u5473\u65b9\u3092\u3059\u308b\u3002<\/p>\n

\u8ce2\u3044\u4eba\u306f\u8133\u307f\u305d\u306f\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3051\u3069\u3001\u99ac\u9e7f\u306f\u5ea6\u80f8\u304c\u3042\u308b\u3002<\/p>\n

\u8ce2\u3044\u4eba\u306f\u4eca\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u3051\u3069\u3001\u99ac\u9e7f\u306f\u4eca\u304c\u3069\u3046\u306a\u308a\u5f97\u308b\u304b\u3092\u898b\u308b\u3002<\/p>\n

\u8ce2\u3044\u4eba\u306f\u6279\u8a55\u3059\u308b\u3051\u3069\u3001\u99ac\u9e7f\u306f\u5275\u9020\u3059\u308b\u3002<\/p>\n

\u99ac\u9e7f\u304c\u3044\u306a\u3051\u308c\u3070\u3001\u305d\u3057\u3066\u99ac\u9e7f\u304c\u8003\u3048\u3064\u304f\u99ac\u9e7f\u306a\u8003\u3048\u304c\u306a\u3051\u308c\u3070\u3001\u4e16\u306e\u4e2d\u306a\u3093\u306b\u3082\u9762\u767d\u3044\u3053\u3068\u306a\u3093\u3066\u306a\u3044\u3002<\/p>\n

\u8ce2\u3044\u4eba\u306b\u306f\u8a08\u753b\u304c\u3042\u308b\u3002\u3051\u3069\u3001\u99ac\u9e7f\u306b\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u3042\u308b\u3002<\/p>\n

\u99ac\u9e7f\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u52c7\u6c17\u304c\u3044\u308b\u3053\u3068\u3002\u99ac\u9e7f\u306f\u3001\u5931\u6557\u3092\u6050\u308c\u306a\u3044\u3002\u99ac\u9e7f\u306f\u3001\u5931\u6557\u3059\u308b\u3053\u3068\u3088\u308a\u6050\u308d\u3057\u3044\u3053\u3068\u3092\u77e5\u3063\u3066\u308b\u3002\u305d\u308c\u306f\u3001\u6311\u6226\u3059\u3089\u3057\u306a\u3044\u3053\u3068\u3002<\/p>\n

 <\/p>\n

\u3053\u308c\u306fDIESEL\u306eBE STUPID \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7c21\u5358\u306b\u308a\u3055\u304c\u8a33\u3057\u305f\u6587\u7ae0\u3002<\/p>\n

\u4f1d\u308f\u308b\u3068\u3044\u3044\u306a\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u8981\u306f\u3001\u300c\u67a0\u306b\u3068\u3089\u308f\u308c\u305a\u81ea\u7531\u306b\u751f\u304d\u3066\u3001\u6311\u6226\u3059\u308b\u52c7\u6c17\u3092\u6301\u3063\u3066\u308b\u4eba\u300d\u3063\u3066\u3044\u3046\u306e\u304c\u300cSTUPID\u300d\u3063\u3066\u3044\u3046\u5358\u8a9e\u306b\u7f6e\u304d\u63db\u3048\u3089\u308c\u3066\u308b\u3060\u3051\u3060\u3068\u601d\u3046\u3093\u3060\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

I’ve written about Burberry’s ad campaign before on my blog, but today I want to write about DIESEL’s BE STUPID Campaign because I love this of all the ads of any brands. Basically, DIESEL has created a philosophy, “BE STUPID”.<\/p>\n

 <\/p>\n

Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don\u2019t be stupid. It\u2019s the crusher of possibility. It\u2019s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things\u2026 Thats smart.<\/span>
Well, we\u2019re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains\u2026\u00a0<\/span>but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans\u2026 but stupid has the stories.\u00a0<\/span>Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks\u2026 Its stupid.<\/span>To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure\u2026 like not even trying.\u00a0<\/span>Smart had one good idea, and that idea was stupid. You can\u2019t outsmart stupid. So don\u2019t even try. Remember only stupid can be truly brilliant. ( Source from\u00a0<\/span>Diesel<\/a>\u00a0)<\/span><\/p>\n

 <\/p>\n

\"bestupiddiesel15\"<\/a><\/p>\n

\u8ce2\u3044\u4eba\u306f\u3001\u7b54\u3048\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n

\u99ac\u9e7f\u306f\u3001\u9762\u767d\u3044\u8cea\u554f\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/p>\n

\"bestupiddiesel1\"<\/a><\/p>\n

\"Be-Stupid-8-a\"<\/p>\n

\u8ce2\u3044\u4eba\u306f\u982d\u306b\u805e\u304f\u3002<\/p>\n

\u99ac\u9e7f\u306f\u3001\u5fc3\u306b\u805e\u304f\u3002<\/p>\n

\"Be-Stupid-32-a\"<\/a><\/p>\n

\u99ac\u9e7f\u3068\u3044\u3046\u306e\u306f\u3001\u6311\u6226\u3068\u5931\u6557\u3060\u3002<\/p>\n

\u3068\u3044\u3046\u304b\u3001\u307b\u3068\u3093\u3069\u304c\u5931\u6557\u3060\u3002<\/p>\n

\"Be-Stupid-17-a\"<\/a><\/p>\n

\u8ce2\u3044\u4eba\u306f\u3001\uff11\u3064\u306e\u3044\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/p>\n

\u3060\u3051\u3069\u305d\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u306f\u3001\u99ac\u9e7f\u3060\u3063\u305f\u3002<\/p>\n

\"diesel-spring2010-ad-02-570x368\"<\/a><\/p>\n

\u8ce2\u3044\u4eba\u306f\u3001\u4eca\u3053\u3053\u306b\u3042\u308b\u3082\u306e\u3092\u898b\u308b\u3002<\/p>\n

\u99ac\u9e7f\u306f\u3001\u3053\u3053\u306b\u3042\u308a\u5f97\u308b\u3082\u306e\u3092\u898b\u308b\u3002<\/p>\n

\"diesel-jeans-be-stupid-print-142482-adeevee\"<\/a><\/p>\n

\u8ce2\u3044\u4eba\u306f\u8a08\u753b\u3059\u308b\u3002<\/p>\n

\u99ac\u9e7f\u306f\u30a2\u30c9\u30ea\u30d6\u3059\u308b\u3002<\/p>\n

\"diesel_be_stupid_campaign_33\"<\/a><\/p>\n

\u8ce2\u3044\u4eba\u306f\u8a08\u753b\u304c\u3042\u308b\u3002<\/p>\n

\u99ac\u9e7f\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u3042\u308b\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\u5225\u306b\u3001DIESEL\u306f\u52c9\u5f37\u3059\u308b\u4eba\u306e\u3053\u3068\u3092\u8cb6\u3059\u308f\u3051\u3067\u3082\u306a\u304f\u3001\u52c9\u5f37\u3057\u306a\u3044\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u3082\u306a\u3044\u3068\u601d\u3046\uff01<\/p>\n

 <\/p>\n

\u305d\u3046\u3044\u3046\u3053\u3068\u3058\u3083\u306a\u304f\u3066\u30fb\u30fb\u30fb<\/p>\n

 <\/p>\n

\u8003\u3048\u3059\u304e\u3093\u306a\u3088\u3001\u597d\u304d\u306a\u3053\u3068\u3057\u308d\u3088\u3001\u597d\u304d\u306b\u751f\u304d\u3066\u5f8c\u6094\u3059\u308b\u306a\u3088\uff01<\/p>\n

\u3063\u3066\u3053\u3068\u304c\u8a00\u3044\u305f\u3044\u3093\u3058\u3083\u306a\u3044\u304b\u306a\u301c\uff1f\u3068\u3001\u52dd\u624b\u306b\u89e3\u91c8\u3002<\/p>\n

 <\/p>\n

\u307e\u3042\u3001\u89e3\u91c8\u306e\u4ed5\u65b9\u306f\u4eba\u305d\u308c\u305e\u308c\u3060\u3057\u3001\u3060\u304b\u3089\u3053\u305dDIESEL\u5074\u3082\u305d\u3093\u306a\u306b\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3092\u7d30\u304b\u304f\u3057\u3066\u306a\u3044\u3088\u306d\u3002<\/p>\n

 <\/p>\n

\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3063\u3066\u81ea\u5df1\u8868\u73fe\u3060\u3057\u3001\u82b8\u8853\u54c1\u3060\u3068\u601d\u3063\u3066\u308b\u304b\u3089<\/p>\n

\u5468\u308a\u3092\u6c17\u306b\u3057\u3059\u304e\u305f\u308a\u3001\u898f\u7bc4\u306b\u3068\u3089\u308f\u308c\u3059\u304e\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u697d\u3057\u3080\u9053\u3092\u963b\u3080\u8981\u56e0\u3060\u3068\u611f\u3058\u3066\u308b\u306e\u304b\u306a\u3001\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3002<\/p>\n

 <\/p>\n

\u78ba\u304b\u306bDIESEL\u306f\u30c7\u30cb\u30e0\u3067\u6709\u540d\u3060\u3051\u3069\u3001\u72ec\u5275\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3067\u300c\u30c7\u30cb\u30e0\u300d\u3063\u3066\u3044\u3046\u307f\u3093\u306a\u306e\u3082\u3064\u6982\u5ff5\u3092\u3076\u3063\u58ca\u3059\u3088\u3046\u306a\u3082\u306e\u3070\u304b\u308a\u4f5c\u308b\u3088\u306d\uff01<\/p>\n

 <\/p>\n

\u5e83\u544a\u3063\u3066\u672c\u5f53\u306b\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u6620\u3059\u93e1\u307f\u305f\u3044\u3067\u3001\u9762\u767d\u3044\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u8208\u5473\u3042\u308b\u4eba\u306f\u3001\u3082\u3063\u3068\u8abf\u3079\u3066\u307f\u3066\u306d\u266a<\/p>\n

 <\/p>\n

 <\/p>\n

DIESEL isn’t trying to say, “don’t study it’s not worth it” or “smart people sucks” or anything to criticize smart people by the way. In my interpretation, I think DIESEL is just trying to say, “Don’t think too much. Just do what you like, live how you like and be honest to yourself”. Which can be applied to fashion I guess. I mean, there’s tons of different ways to interpret this ads, depending on who you are, but this is only my personal thoughts on it. I think fashion is what expresses you the most, and it’s art that you wear on daily basis. To care too much about what others think about you, being too sensitive to rules can sometimes be in the way of enjoying fashion. ANd look at DIESEL, it’s a famous international denim brand, but their clothes are so out of the box and original designs that broke people’s image towards “denim”. Looking at their Be Stupid ads, I really thought that ads and campaigns are like mirrors- they reflect the brand personality.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Thanks for reading!<\/p>\n

 <\/p>\n

Love,<\/p>\n

 <\/p>\n

Lisa<\/p>\n

 <\/p>\n

Instagram: @lizzy718
\n\"Instagram\"<\/a><\/p>\n

\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8<\/a><\/p>\n

Twitter: @lishy_eng<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Hey babes!   \u524d\u306b\u3082\u30d6\u30e9\u30f3\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u5e83\u544a\uff09\u306b\u3064\u3044\u3066\u306e\u30d6\u30ed\u30b0\u3092\u66f8\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3093\u3060\u3051\u3069 \uff08\u2192\u30d0\u30fc\u30d0\u30ea\u30fc\u306e\u5e83\u544a\u306b\u3064\u3044\u3066\u2190\uff09 \u4eca\u56de\u306f\u308a\u3055\u304c\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3088\u308a\u3082\u4e00\u756a\u3059\u304d\u306a\u3001DI […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1571","post","type-post","status-publish","format-standard","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/posts\/1571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1571"}],"version-history":[{"count":0,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=\/wp\/v2\/posts\/1571\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nylon.jp\/blog\/lisai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}